![]() ![]() This is primarily due to differences in the recency of their data (varied “freshness” or refresh rate), differing spam thresholds, and differing eligibility for ads counted on the public view count which include non-bumper in-stream, bumper and non-skippable ad views. Some variances between views you see reported in Google Ads, in YouTube Analytics, and on the public watch page (which is populated via YouTube Analytics) is expected. Why are there variances in views across my reporting sources? It only increments the view count after the watch page loads. Is a click on the in-feed thumbnail counted as a click? In this instance, we would only increment a click and not a second view. What if a view is already incremented and then a click occurs? Does it count as a second view? Learn more about YouTube video metrics, including impressions, paid views, organic views, Interactions, Engagement, View rate, “Video played to” metrics, Earned actions, Viewability and Active View metrics, Display Impression Share metrics, and Brand lift metrics. ![]() Each metric has its own benefit and can help you determine which ads are most effective. There are several ways you can measure how viewers interact with your video ads. It is also a best practice to link your YouTube account to your Google ads account, as doing so makes earned actions (and other functionality) available within your account. As a best practice, we recommend hosting your video on YouTube for your Video campaign so that you have the most available metrics to gauge your performance. Note: While it is possible to upload videos directly to Google Ads to be used in your video ads, certain video metrics are only available for video content hosted on YouTube. ![]()
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